Meet Jeron Lothian, Owner of Boys R Poison

An Interview with Jessica Wise

What inspired this brand?

Honestly, the inspiration for Boys R Poison came from a completely innocent catch-up conversation with a female friend of mine. She goes on a date almost every week, and she was telling me how the weeks leading up to the dates are usually great. The conversations are flowing, the chemistry seems to be there, and everything looks promising. But then they finally meet in person, and somehow, the experience falls completely flat.

She started telling me about some of the things these men were doing—or, more importantly, not doing. They weren’t holding the door open for her, they weren’t letting her order her meal first, they weren’t walking on the outside of the sidewalk, and they weren’t demonstrating some of those small acts of consideration that, in her mind, showed respect and thoughtfulness.

I was laughing as she told me the stories, and I jokingly said, “Boys R Poison.” We both laughed and moved on with the conversation, and I even suggested that she take a little break from dating.

But the funny thing was, the next morning, the phrase “Boys R Poison” was still stuck in my head.

That’s when I realized it had the potential to become something much bigger than a joke. I started imagining it on a trucker hat—a statement piece that women could wear, laugh about, and immediately connect with.

Although the name is meant to be playful and humorous, there is also some truth behind it. Sometimes the problem isn’t simply the dating experience itself. It can be about carrying the baggage from past relationships, not taking the time to heal, or accepting behavior that doesn’t align with your self-worth.

And sometimes it really is about the little things. Holding the door. Pulling out a chair. Being considerate. Making someone feel valued. Those things may seem insignificant to some people, but they can say a lot about how someone treats another person.

That idea became the foundation of Boys R Poison.

Today, the brand represents much more than a funny phrase on a hat. It represents confidence, resilience, self-worth, independence, and moving forward after life’s challenges. It’s about being able to laugh at the experiences we’ve had while still knowing our value and refusing to settle for less than we deserve.

In our early conversations, you said, “Success leaves clues.” Tell us more about what that means to you and other business owners.

When I say “Success leaves clues,” I mean that success rarely happens completely by accident. If you study people who have accomplished something significant, you can usually identify certain decisions, habits, strategies, or principles that contributed to their success.

It could be how they marketed their product, how they built their network, how consistently they showed up, how they handled failure, or simply how they continued moving forward when things weren’t working.

As entrepreneurs, we don’t have to reinvent the wheel every time. We can study people who have already accomplished what we’re trying to accomplish and learn from their journey. That doesn’t mean copying them. It means identifying the clues, understanding what worked, and then applying those lessons to our own vision and circumstances.

I believe successful business owners are constantly learning. You have to be willing to listen, observe, adapt, and take action.

For me, “Success leaves clues” is really about understanding that other people’s success can become a roadmap—but you still have to be willing to take the journey yourself.

We love the hats! Any other styles in the works?

Absolutely. I don’t want to give away too much just yet, but the vision for Boys R Poison is much bigger than trucker hats.

We’re looking at expanding into purses, wallets, journals, passport covers, and other fashion and lifestyle accessories designed specifically for women.

The goal is to build a collection that allows women to express the Boys R Poison attitude in different ways—not just through a hat, but through products that become part of their everyday lives.

There are definitely some things in development that I’m excited about, but I’ll keep a few surprises under wraps for now.

Where do you see the brand going in the next five years?

The goal is to turn Boys R Poison into a household brand that women recognize, connect with, and want to be a part of.

I want Boys R Poison to become more than a product. I want it to become a movement and a lifestyle brand built around confidence, self-worth, humor, resilience, and independence.

In five years, I want to see women across the country—and eventually around the world—wearing Boys R Poison, carrying Boys R Poison products, and understanding exactly what the brand represents.

Ultimately, the goal is for every woman to own at least one Boys R Poison item.

I also want the brand to continue expanding beyond accessories and create a strong community around the message. If a woman has gone through heartbreak, disappointment, a difficult relationship, or simply reached a point where she decided she deserves better, I want Boys R Poison to be a brand that makes her smile, gives her confidence, and reminds her that she is moving forward.

Where can we shop Boys R Poison?

You can shop the collection and learn more about the brand at BoysRPoison.com.